Friday, 4 March 2016

PDF⋙ The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries (International Management Studies) by Franziska Krüger

The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries (International Management Studies) by Franziska Krüger

The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries (International Management Studies)

The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries (International Management Studies) by Franziska Krüger PDF, ePub eBook D0wnl0ad

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.



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